In this post I am analysing my target audience in order to allocate a specific audience which are suited strongly to my product. This will better the success of my professional product
Target Audience Description
Target Audience Description
In sync with my chosen music
genre of EDM I plan to select my audience in order to ensure maximum success
from my products. I plan to target males and females, aged 16-25. I plan to
target all social demographics, as in my chosen genre there is a lot of money
involved, which opens up the doors to a higher classed audience as well as the lower
and working classes. Additionally this supports the stereotypical message of EDM
which is to “unite everyone”. The
occupation of my target audience doesn’t affect my decisions as dance music is a genre that can be picked up by the majority of people through a style of music that's infectious and can be picked up by more of less everyone, therefore I believe occupation
doesn’t play a large role in my decisions during my construction.
To maximise the success of my product I however plan to focus my product at individuals whose hobbies revolve around music such as producers, DJ’s and festival-goers. I think due to their passion for music this would be an outstanding asset for my target audience to have, to in turn aid the success of my products. Additionally the stereo typical style associated with dance music is either quite festival themed or quite informal but up to date and fashionable. This is evident in the way famous DJ’s dress such as all black outfits which look clean and fresh which replicates the movement of the genre as time passes.
Obviously to attain high success
rates I will target only individuals whose media grouping again is associated
with music and everything that is linked with it such as radio, live streams of
festivals and TV music channels.
Due to my video focusing on both
sides of music production, such as the actual creation and then the release, I
think my video will allow viewers to see the true story about the creation of a
track, which will cause a realisation by the viewer to see really how much hard
work goes into a song, which lasts merely 5 minutes. I want to create a
connection with everyone in the EDM scene, ranging from producers and DJ’s all
the way to the actual listener. By showing the journey of the creation of a
track I think this will become a strong product which will meet the
requirements to be a successful product.
My music video intents to allow
the viewer to enter a state of “unity”, a common phrase of tomorrowland the
largest EDM festival in the world. People say that it is an escape from reality
and this proves the impact dance music has on people. I think due to my
selection of this genre, my music video will have qualities which support the
Utopian theory. I want to capture this in my video, preferably during the most
energetic section of the track, to create an impactful video which will have the
chosen qualities which I plan to include in my product to make it as
professional and effective as possible.
