Audience Questionnaire and Results

The questions featured above were chosen for the following reasons:

Question 1 and 2 - These questions were solely asked to identify who was completing the questionnaire swiftly before they answered the questions later on in the questionnaire. This was done so I could therefore separate my results to focus on the audience who were inside my target audience.

Question 3 - This next question was done so I could be sure my product applied to my target audience. I wanted to identify what interests them the most about a music video so I could successfully create a suitable product this question revealed that my audience were most interested in the actual music rather than a certain feature in the music video. A breakdown on the results is situated below.

Due to the response to my question of "What features attract you to a certain music video?" I have identified that the main reason people watch music videos is due to one main feature which is solely the music itself and due to this I plan to target my product at people who are interested in EDM as a musical genre. This finding nails down my initial thoughts of my product being suitable for the younger audience, due to the majority of EDM listeners being from the younger generation.

Question 4 - This was a question to subsequently reveal to me what my audience feel gives a product successful qualities. By asking them about a product which has won an award It allowed me to give my audience the chance to criticize a professional product without feeling judged and with the freedom to say anything they pleased and therefore I could act upon there responses and feed them back into creating my own product.

Question 5 - This question was included in order to give me a heads up on if my audience perceive my product to seem of a high enough standard to compete and be one which is similar to an industry standard EDM production piece. This also gave me the correct feedback I needed to gradually move on to developing the idea further with confidence.

 (Question 6 gave an optional answer to give me construction criticism.)

Question 7 - My focus group were interviewed and I used this primary research to decide which locations were most suitable for my product. My audience selected indoor areas as the most favored location however I plan to include woodland, urban and indoor areas to give a wide variety of scenes creating differing moods. Additionally the different scenes show changes in time. This gives my video more of a narrative and a more life like, relatable impact upon the audience.

Question 8 - This question merely gave the person completing the form to add any necessary information related to the previous topics I had given them. Additionally It gave me some alternative ideas for what I could include in my music video if for any reason I needed to change my product during the project.