Representations of conventions within my product

The ways in which my products follows conventions are....

Mise-en-Scene

My use of lighting corresponded with common mise-en-scene conventions of music videos currently in the industry. Frequently lighting is used to created a "desired vibe or feeling" therefore I selected predominantly natural light in order to represent the reality of my narrative. This concept was enhanced by my use of props to give the scenes a life like atmosphere while further clarifying both my narrative and conceptualising the lyrics of my chosen song to give the viewer a more in depth grasp of the meaning of the song.

My use of lighting goes against the typical stereo-types of British youth in the way that it suggests that these emotional situations aren't typical in the lives of the youth and therefore my use of mise-en-scene is trying to challenge this idea to stand up for the disjointed relationship between the youth and the rest of society.

The costume used for my actors goes against typical stereo types of the British youth being "Hoodies". I tried to drift away from the endless "Chav" name tag which is associated with the British youth and tried to suggest that the youth is an upcoming group of society.As mentioned in my Mise-en-scene post on the blog I used brands which blended originality with fresh new brands of this generation to flow with the message intended of how the youth is developing and separating more widely in the way there are to extreme ends of the spectrum currently present. 

http://www.thetimes.co.uk/tto/life/article3121057.ece

The extent of the problematic stereotype is shown through the way media perceives certain pieces of clothing as an indicator of gang warfare. An example of this is the article above, titled "HOW GANGS USE THE POWER OF THE HOODY" containing words such as "menacing hooded top". Even though this is an article from 2011 this stereotype has been present over time as proven below in a statement about mods and rockers, two gangs of society from the 1960's. These two gangs consisted of young teenagers having many conflicts about various different topics. These conflicted only empowered the older generations argument that the youth are a danger to society.

I believe these references provide the evidence to suggest the youth have been labelled with a negative stereotype both in the past, present and it seems as if it will continue in the future. Therefore I went against the negative stereotypes to present the other side of the young that is ignored by all of society who want to continue fueling the fear of the British youth.

Camera 

Camera angles and shots are a vital component of how a certain character is depicted by the audience my video uses a varied range of shots and angles such as low angles, close ups, tracking and free hand running shots. Each shot has its own influence on the mood of my product, for example.. 

My tracking and close up shots suggest the male protagonist is chasing the viewer just like he is chasing his lover. 

However my free hand running shots suggest a fast pace explosion of emotions which mirrors the intensity of my selected song. 

Sound

My lack of diegetic sound suggests my protagonist has an empty mind to go along with his empty emotions. I feel like the lack of sound gives the viewer and insight of how the protagonist now feels cut off from the world just as he is with his lover. By doing this it gains my protagonist the sympathetic outlook from the viewer that I desired. 

Editing

Editing was a fundamental part of my music video due to the fact I wanted to create a gradual uplifting vibe throughout my video. I used saturation and the weather to flow in sync with each other to lift the colour and vibrance to replicate his growing happiness through his journey to rekindle his relationship.