Evaluation Question 2

Question 2: How effective is the combination of your main product and ancillary?

The importance of a brand identity is exstensive in media as recognisability is a key element with ensuring your customers know a product is one which they are familiar with. To create a brand identity for my products I have ensured a clear identifiable font (Dash Berlin's Distinguishing Font pictured below being used during his set at Ultra Music Festival in Miami) is used and a strong colour scheme consisting of warming colours such as yellows and browns are present through each piece of my project and is shown below. 

http://dashberlinworld.com/photo/dash-berlin-miami-ultra-music-festival-mainstage-umf-2016-1?xg_source=activity

My Digipak is featured below showing how I have integrated the stated aspects into my products:

Additionally by using DASH BERLIN'S conventional font I have leached off his brand following and have ensured my product has an instant audience to receive the product. Further more the artwork I used in my final digipak due to no protagonists being used creates various questions for the viewer intriguing them to listen to the track, emphasising the success of the product. Additionally my advert will further secure the previously stated points by acting as a guide to the actual product by using QR codes directly sending the viewer to a preview of the music video and song. This will enhance the views of my digipak itself in result enhancing the general success of my media products.

The general style of digipak and advert interlink to create a frontal image representing the typical EDM style. It is evident below that my professional finish allows my product to look identical in terms of style.